Flat Lay photography is an insanely easy way to showcase awesome items you own, tell a story, and wow your Instagram followers. Flat Lay is simple to do, can be shot almost anywhere, and can be as simple as emptying a knapsack or arranging the items on your desk. And, of course, all you need is your iPhone. Here are a few tips and tricks on how to create the perfect flat lay.
Choose a Color Palette
It helps to choose 2-3 unifying colors. This helps provide your image with a consistent theme. Speaking of colors, choose a neutral background, like a basic white, or, depending on your subject, a wood floor, desk, or table. If your content calls for it, pavement or earth can work well, too.
It’s About the Narrative
Flat Lay is compelling because it brings a lot of elements together. But it’s also about the narrative of your image, as conveyed by the things you select, and how you place them. It can be something as simple as “Sunday Brunch” or as expansive as “my trip to Europe,” but your photo should tell a story, and not only showcase off a collection of items.
Experiment with Empty Space
When shooting flat lays, I often incorporate one larger item that anchors my image. The goal is for this primary element to unite the others. Be sure to step back and look at all the empty space in your flat lay, sometimes it can be as simple as a few items and sometimes you can overload with all your faves.
Use Natural Lighting
The best light is natural light. A good tactic is simply to go outside, preferably in the morning, before the sun comes out in full force. The ideal weather conditions are a cloudy, overcast day, since you’ll get more neutral, balanced light.
Edit Your Flat Lay in Post
After you’ve arranged and snapped pictures of your Flat Lay, you’ll want to spiff them up in post-production. You can really add to your image by applying filters that increase your photo’s detail, highlight the colors you’ve chosen, and make the background of your image looks more compelling. You can, focus on simple image correction and increase your photo’s brightness to make the colors pop a bit more, or adjust your image’s structure and contrast.
With these five tips, you’re well-equipped to conquer the world of #FlatLay! Remember to keep your image colorful, interesting, and story-oriented. Now grab your iPhone, , find a great background, and get snapping!