BLOGGING TIPS:MASTERING THE COMPARISON GAME


While this post is specifically targeting bloggers, I think it’s fair to say that just about everyone, at some time or another, has played the comparison game. We’ve all found ourselves looking through some social media site or blog and suddenly felt overwhelmed with jealousy. The ‘perfect life’ we often see across social media and on Instagram especially, where people’s homes, meals, friends, family, holidays, work life and everything else is just the perfect endless picture. You find yourself comparing all the things.

The problem is that the comparison game is a slippery slope. When we compare ourselves – no matter where we are on our ‘journey’ – to someone else who looks to be doing ‘better’, we are always going to fail. The problem is that there are an infinite number of people to compare ourselves with and an infinite number of factors we are comparing against. You will always, always find someone who is more successful, has more money, has better connections, is more skilled at any number of factors.


It’s very easy to get caught up in the comparison game, especially during moments of weakness or during low points. Here are a few things I try to do every time those feelings start to get the better of me:

Stop the Negative Talk

The first thing you have to do is simply recognise what you’re doing when you start comparing. Take a break from it and remind yourself of some positive things you are working on.

Change Your Scenery

The next thing is to move. Get out of the room, go for a walk, step outside into the garden, go make a cup of tea. Change the scenery and change your mindset.

Things to remember

Remind yourself of something. There are a lot of brands out there. There are a lot of bloggers out there. There is not just room for one or two at the very top. Hell, you don’t even NEED to be at the topThere is room for everyone here. Really. Brands don’t work with just one blogger – most like to spread out a little, to work with quite a few different ones.

Reach Out

There’s one thing that I’ve noticed being part of the blogger community is that it’s incredibly supportive. If there’s someone doing amazing work in your niche, why not reach out to them and tell them how much you admire them. This is not only nice for the blogger to hear but it’ll make you feel good in the process too. And who knows, perhaps you can feature them or collaborate with them on something or create a real relationship with them in the future. We’re all human, we all like to make connections with others.

Remember Your Achievements

It’s so important to keep an eye on your own progress. What are you doing better now than you were 6 months ago? What achievements have you ticked off your list? Have you worked with some great brands already? It’s a matter of putting things into perspective. If you are already working with brands, if your following is slowly growing, if you are making connections with other bloggers, if you are able to express yourself creatively through your own blog, you are already creating something successful.

So the next time you look at the perfect life of some gorgeous 20 or 30 something with 50 gazillion followers remember that their success does not equate to your failure. There’s room for everyone here at every step of the way.

#bloggingtips #blogger #lifestyleblogger #pavlinatoren

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