Instagram is my favorite app out of all of them out there, I love sharing photos with friends and strangers giving a small glimpse into what I am up to on a daily basis. One of my favorite things about Instagram is the filters, they tend to do wonders for making scenery more dramatic, cellulite less obvious, and bulky muscles more defined, lets be honest here we all use them. Instagram has become the "IT" app to use for bloggers as it has incorporated some exciting changes like live video, stories and now links you can use to promote yourself or anything you desire. Even tough Instagram has started off as a app to take your photography skills to a new level now it can be a powerful tool to help your blog traffic. Today I am talking about how you can use this app to grow your blog and your brand.
SWITCH TO INSTGRAM BUSINESS ACCOUNT
I would say this is the first step, it’s a simple way to get your account set up as a business and lets potential clients contact you directly from your Instagram account if they choose.
This one sounds really simple but Instagram doesn’t allow any links in the photo posts themselves. Rather, you get one website link in your bio and that’s it. So, if you are doing website-related content then make sure you tell people to refer to the website link in the bio. You can always change it to a specific post if you’re running a specific campaign.
RUN A HASHTAG CONTEST
Something I’ve seen a lot more of lately is people and businesses running hashtag contests as a way to get in front of people in a more organic way through their friends. Tell people to use a certain hashtag when posting beautiful pictures in hopes of them receiving a repost from your page. A lot of fashion bloggers are doing really well with this type of thing. Just make sure people know how to tag it and find the main account.
NEW LIVE VIDEO FOR TUTORIALS, TIPS AND REVIEWS
I’ve been getting into a lot more now that live video is available on Instagram. This is a great way to offer a fresh take on your ideas giving tips, reviews and even tutorial on certain subjects. I recently did a live video talking about flat lays and even though it was my firat one it was a great way to connect with my followers and promote my content on my blog.
I have to stay this is my favorite part of Instagram. This is a great way to promote your current blog posts as well as any products you are using for sponsored post. My piece of advice here is do not only use this to promote yourself, use this as a way to get people interested in the things you are doing so they want to follow your day to day life and your blog.
Growing your blog is something we are all constantnly doing and trying to perfect, Istagram is a great tool for you, we all use it and now is the time to take it to the next level and make it work for you.
What are some of the ways you use Insatgram to promote your blogs and websites? Please leave your comments below…