How often do you check your social media to see if there are improvements you can make? Is it daily? Weekly? Monthly? Maybe never?
I have recently been reading a lot of articles on growing your Instagram accounts and have learned that you have about 2 seconds to impress someone when they come to your profile before they click away forever. You want to make sure that your content is top notch in order to get them to stay around!
After all my research I have learned some crucial information and am talking about the Mistakes that can actually hurt your Instagram profile.
Mistake 1: Over-Editing Your Photos
I think we've all been guilty of this at one point or another (I definitely have), but over-editing your photos is a huge no-no if you're trying to get more engagement on your posts. The biggest culprit? Too much saturation. Keep it simple and clean. People prefer this over heavy filters or too much unnatural color. A good trick if you're lost is to take a look at how larger accounts are editing their photos and see how they match up to yours. With a little practice, you'll be a pro in no time!
Mistake 2: No Clear Theme
The biggest reason why someone will click away from a profile is that there is no consistency or clear theme to the profile. Maybe the pictures are all over the place, or maybe they don't match the expectations listed in the bio (or even the IG name itself). Pick 1 theme to your profile, select 3 to 5 sub-categories under that theme, and post only those types of images. If it doesn't match, don't post it.
Mistake 3: No Call to Action in the Bio
Instagram has become more of a "brand builder" than a product pusher in recent months. People connect with your brand on IG, fall in love with you, and then interact with your brand offline. Make sure you always have your website or some kind of URL in your bio that they can refer back to. It doesn't have to be your blog; it can be your YouTube channel,, or even a link to your Etsy store. Whatever it is, just make sure it leads people to where you want them to go. Pro tip: Use bit.ly to shorten your links so you don't have a massive jumble of characters in your bio.
Mistake 4: Including Your Watermark, Logo, or really any text on the photo
In my opinion watermarks, logos, and text over a photo is extremely distracting and Instagram users typically don't like it. Instagram is a visual platform and people want it to be kept that way.
Another harsh reality: If someone wants to take your photo, they will. Unfortunately, in this day and age, there is really little that can be done to protect property like that. People can easily just screenshot the photo and crop your watermark out.
Mistake 5: Not Interacting with Others
The final "no-no" on this list is thinking that Instagram is a place where you don't need to play with others in order to grow your presence, your engagement, or your brand.
With Instagram's new algorithm, engagement is going to be the #1 priority for people who are trying to grow their brand on Instagram. You need to make sure you're interacting with other people on IG in order to do this. Respond to people who comment on your pics, show them love back, follow them back; reach out to new people who have similar interests as you and comment on or like their pics.
I think we are all trying to figure how to make the most of Instagram for our bands and blogs, it is always a learning progress and it is changing all the time, the best thing is to keep up to date with any updates and read as much information you can to stay educated. Let's get social together follow along on my Instagram.
What other Instagram mistakes do you see or struggle with? Comment below with more tips!