How often do you check your posts for broken links? There are so many small, yet potentially significant things and changes you can make for your blog in order to improve it. Things that improve user experience for your audience (like improving/changing your design) or things that make blogging easier for you and bring you a peace of mind (like setting up regular backups or keeping track of all your creative ideas).
Let’s talk about the things to do for your blog, TODAY.
CHECK YOUR SOCIAL MEDIA LINKS
If you are a blogger, you are very active on social media and having links to all of your accounts is a must for your blog. One of the first things I do when I come across a new blog, is to check out the Instagram account- it always gives me a quick idea of what kind of content I can expect. I can’t tell you how many times I clicked on that Instagram or Twitter icon/link, only to find that it’s broken or links to a wrong account. It’s a good idea to check all of your links once in a while, just to make sure they’re working.
Can your readers easily leave a comment on your posts? Make sure that the comment section is visible- you might think this is obvious, but I’ve visited blogs with design where I clearly saw a number of comments, but wasn’t able to leave one myself. Good design and a good comment system are very important. Bottom line is, if you make it easier for your readers to leave a comment, they’ll be more likely to do so.
BACK UP YOUR BLOG CONTENT
I didn’t think of doing this until recently. Think about all those hours and work you put into your blog, all the work you do editing your images, writing your posts, replying to comments- all of it can be gone in an instant. You can use a plugin or a manual backup to secure all content– your blog posts, comments, pages, etc. Make sure to schedule regular backups for your blog.
MAKE YOUR “ABOUT” PAGE EASY TO FIND
This is also one of the first things I check out when I visit a new blog. I want to know what your name is, I want to know what your interests are and what you look like. What is your blog all about? Make sure that your “About” page is easy to find- this is something that a lot of new readers usually check out first- and if they get to know a little bit about you and find something they can relate to- chances are, they’ll stick around. I love getting to know the person behind the blog- it always helps me connect to them. If you don’t have a “About” page make one right away.
LINK TO OTHER BLOGS
Whenever it’s relevant, share the love and link to other blogs. This not only makes your blog posts more useful and informative to your audience, but it also builds relationships. Whenever I see someone link to one of my posts, I always check out their blogs, stop by and leave a comment. Make sure to link to pages and articles that will add value to your post, though- don’t link just for the sake of it.
MAXIMIZE YOUR CONTENT
How many blog posts have you published so far? If you post several times a week like me, chances are that some of your posts might go unnoticed or don’t really get the attention they deserve. This is why you should maximize your content. Update old blog posts- especially the images. Re-share older content on social media, these things will help you maximize your content. If you want to further maximize your content, I also highly recommend that if you happen to feature a brand in a post, you tag them in your social shares. Brands (especially beauty brands) love sharing blog posts, reviews, images on their Twitter and Facebook accounts, which, in turn, can help drive more traffic to your blog!
START IMPLEMENTING A CALL TO ACTION
You want your readers to share your post on Facebook? Ask them to do so! I think that oftentimes people are more likely to share content, if asked to share it. If you want to really interact with your audience and get them to comment, ask them a question at the end of your posts, ask for their opinion, invite them to join the conversation. Create a call to action. This is something that really helps me engage with my audience- both on my blog and my social media.
I’m sure that there so many more things you can do to improve your blog today- can you guys think of any other ones?
Make sure to check my BLOGGING section, for more blog tips!