It’s hard to believe that it’s been only 2 months since starting my blog Cupcakes And Life. Before I started this blog, I knew that it wasn’t going to be just a hobby blog but rather I wanted this to be my new job and passion. I knew how much work I was going to need to put into it and I was ready for the challenge. I’m not complaining AT ALL, but rather, reflecting on how much I’ve learned in just the first 2 months of doing this.
Before I even started this blog, I had read a handful of blogs before. I wasn’t overly familiar with the world of blogging. It’s been A LOT of research and asking questions. But it’s all been worth it as I sit back and reflect about how great I feel to have achieved this in just 2 short months.
I am by no means am I an expert AT ALL and still have so much to learn, I find that the game is constantly changing and therefore I am learning new things to incorporate into my blog and brand on a daily basis. The technology out there is great and there are lot of great apps out there for bloggers. You can check out The Best Apps for Bloggers in a post I did. Here are the most important things I have learned since starting my blog.
Have a Game Plan & Set Goals
Before you even think about launching a blog, have a game plan in mind. Especially if you are wanting to monetize (make money) your blog, you are going to need to think through your purpose, your niche, targeted readers and your platform. Once you know what your game plan is, you must set goals. Where do you want to be in six months from now? What do you want your blog to achieve? How many times a week do you want to post? It’s crucial that you plan this out ahead of time to help keep you on track and make your blog successful.
Look and LAyout of Your Bog
This is very important. This is your way of making a lasting first impression. After looking through various options I decided to use Wix to create my blog. I found it to be easy to use for someone who is not an expert at designing a website. It provides you with all the tools to create any blog you want in a customized way.
Blog With a Purpose to Build Your Brand
To further our first point, you want to make sure you are always blogging with a purpose that will ultimately help you build your brand. You don’t want to blog about anything and everything. You want to pick your niche and try to stick within it. And then everything you do should reflect that purpose.
If you want to build your brand across everything you do you want to make sure that whatever you are blogging about will always point back to your brand and stick in line with it.
Great Content & Consistency Are Paramount
This is huge. You want to make sure you have great content and consistent content. You can have a fabulous design and a large enough social media following, but if you don’t have great content, people aren’t going to want to read your blog. Before I evern launched my blog, I made a list of everything and anything I could blog about. I have a huge list that I can always pull from if I’m ever stuck for content. Some days, I am inspired by something totally new or something that I am doing and that’s what I choose to blog about. You can check out some of my most popular blog posts in my January Round Up. Now that we have the good content covered, lets talk about consistency. I set a goal for myself to do a blog post everyday, but be realistic with those goals If you don’t have enough content to post everyday, then don’t! If it’s only once a week, that’s fine. But be consistent with it and make it great!
No one builds a blog and a brand alone. You want to find yourself great blogging friends who will be there for support you and help you along the way. Facebook blogging communities are great. Find groups that you want to be a part of and become an active member in them. If you want comments, likes and shares on your posts, make sure you are doing the same for others on their posts. Organize giveaways and guest posts with some of your new blogging friends. In the end, this will only help boost your blog. It does require time, but it is worth it.
Get Social & Engage With Your Readers
Social media platforms, such as Twitter, Facebook fan pages, Instagram and Pinterest, are so crucial to start gaining more readership. This allows you to expand your audience as well as connect with more bloggers and brands. Once you begin doing this, it’s important to make sure you are engaging with your readers. If someone leaves you a comment, respond back. You want to hear from your readers because this means they are reading and are invested in what you are sharing. This is how you will ultimately build your brand.
Become an Expert
People are looking at YOU to tell them how to do things. How to make something, how to style something, how to save their money, how to organize their home, and so on. You are a perceived as a expert in their eyes, even if you don’t feel like one. When you post about something, you need to come across like you have authority on that subject. You want your readers to feel confident in what you are telling them to do and how to do it.
Constantly Be Learning
The blogging world is constantly changing . You need to be always learning. Being a part of those blogging communities is a great way to learn. There are also loads of free webinars out there from expert bloggers. I am always on the look out for new ideas, new campaigns, new networks to join up with. It will only make you better as a blogger. While anyone can start a blog, not everyone can have a successful one.
I know that it has only been 2 months since I started Cupcakes and Life and there are so many other things I’ve learned and I’m constantly learning. I will be sharing more on specific areas I’ve learned about, so be on the lookout for those in the coming months.
I want to say a HUGE THANK YOU to all my faithful readers and supporters. You guys are the reason why I do this and you have allowed me to continue on with this. This is only just the beginning. I honestly have some amazing things lined up…stay tuned for some exciting things to come!!