BLOG MEDIA KIT 101
As a blogger do you have a media kit? You should! Not only is it an easy way to keep records of your progress, but it’s an essential document to have on hand to send to brands and PR professionals to initiate potential collaborations and sponsorships. I personally have a double page one that includes my stats in addition to my sponsorship opportunities and pricing. It took me about 8 months put one of these together but once you start getting collaboration interests it is definitely time to get one done. So what must you include in your media kit for maximum results? Here a few tips to get you startedon getting one done.
Short Author Bio | Include 1-2 short sentences about yourself as the author. You can easily take a few notes from your About Me page of your website. It’s always helpful to include where you’re located.
Contact Information | Always include your blog URL and your email address. If you’d like to include your phone number, you can do that here too. I find it works better to include that additional contact point for ease of communication after you’ve established communication with someone.
Blog Overview + Vision | Describe your blog’s main topics, what sets it apart, and your vision. Try to keep this portion to 3-5 sentences that speak mostly to why your followers read your blog and what a brand can expect to see on any given day.
Social Account Numbers | Many brands these days look at your social media account numbers before anything else (and sometimes that’s the only thing they look at!). List your most relevant, most active and most popular accounts here. I like to organize this list based on my favorite platforms or highest performing. If you want to focus on Instagram collaborations and you have a strong Instagram, list it first here.
Collaboration Opportunities | I include this section as a overview to introduce my offerings. A simple list will do, as most brands understand the basics of collaborations. Collaboration Opportunities is a great way expand upon your offerings.
Site Statistics + Readership | If a brand is interested in sponsoring a blog post as the main point of collaboration, they will want to see your site statistics. The most popular and relevant statistics to report on include average Monthly Pageviews and Monthly Unique Visitors. I also like to include average Time Spent Onsite. It’s very helpful to brands to see your readership statistics including the age range, interests and demographics on your readers.
It’s important to update your media kit about once a month (I like to do it at the beginning) or when you have a very important or large brand collaboration opportunity.
Be sure to customize your media kit to what